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Corundum

Designer: Xzavier Hernandez
Instructor: Paul Kepple
Date: Spring 2025

My idea behind Corundum jewelers was to fill a gap in the market, when you walk into a jewelry store such as this, 80 or more percent of the items are made “for women”, it’s often a joke in fashion that men’s clothing has no taste and let’s be real this is not a joke, this brand identity is founded on modernizing the men’s jewelry market through establishing a refined, sophisticated visual identity for a men’s jewelry


My idea behind Corundum jewelers was to fill a gap in the market, when you walk into a jewelry store such as this, 80 or more percent of the items are made “for women”, it’s often a joke in fashion that men’s clothing has no taste and let’s be real this is not a joke, this brand identity is founded on modernizing the men’s jewelry market through establishing a refined, sophisticated visual identity for a men’s jewelry

The Overview

Here are my elements from packaging and advertising, through developing this

Wear what you Want

Here is some of the photography that was used across the project, the concept was driven around feeling sexy and being true to yourself

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